Alexander Ribin is the CEO and founder of Webnology. Acting at the intersection of technology and human psychology, his biggest passion is growth hacking for startups. He founded his first company at the age of 19, and has years of practice within business development and marketing, having worked with some of the largest corporations out of Tel Aviv.
Alexander believes that unconventional marketing methods is the only way forward for startups aiming at fast growth. Conventional digital marketing is ineffective for startups with little resources – instead, being able to take advantage of new technologies and innovative thinking is a game changer. He believes that placing growth hacking at the core of marketing strategies is what sets successful startups apart.