Bob’s focus is on systematic management of Brand Management and Brand Value, thus building long-term shareholder value. He is trained and experienced to understand the intersections of marketing, finance, legal and creative disciplines that help firms in pre-launch, going-concern, investment, JV’s, M&A and IPO. During his career, he has served some of the world’s finest companies in more than 40 countries. His involvement in numerous startups, launches and restructuring efforts gives him a deep understanding of what builds Brand and Corporate Value. Bob has in-depth experience in running multi-country integrated communication campaigns, including PR/ CSR. He has significant experience in Europe, the USA and Asia. Bob is familiar with the challenges in emerging markets.