Matthias Seyerlein

Mentor Year
brand strategy, business analysis, business development, consumer marketing, consumer needs evaluation, corporate insights, entrepreneurship, food & beverage industry, go to market strategy, innovation market research, process management, project management

Already during his studies of Economic Sciences in Nuremberg Matthias Seyerlein got in touch with Market Research at GfK AG in Nuremberg. His professional career started in a qualitative research company in Nuremberg followed by IPSOS S.A. in Hamburg.

More than 10 years Matthias gained international work experience at The Coca-Cola Company where he worked as Marketing Insights Manager, Product Manager and finally Business Development Manager Water and Innovations.
The knowledge collected in various marketing functions enables Matthias to manage innovation projects from business opportunity and consumer need evaluation up to strategy development and market execution. His entrepreneurial thinking and deep intuition for consumer needs are essential for innovation success.
Matthias is curious about people and ideas, open-minded, innovative and solution focused.