After gaining international work experience in Germany and Central America, Michael Notbohm obtained a degree in business administration and marketing at the University of Göttingen, which was followed by a career in the telecommunications industry. Since 2004 Michael has been engaged in numerous startups and special projects for multinational players within the digital and media field. Without neglecting the importance of analogue features, Michael emphasizes that communication, processes and the building of strong teams are the main drivers of success. In 2010 he founded Expandum UG in Berlin and has since engaged in various fields of innovation management. His other full-time career consists of being a happily married husband and father of three children.