Michael Smart is originally from Perth, Western Australia, where he led design and production teams in offline communication and publishing agencies. He left his home country in 2006 to create digital design solutions while travelling through Europe before settling in Berlin in 2007. For the last eight years he has helped companies of all sizes to conceptualise, design and release their digital products. His projects range from innovative mobile payment systems designed for millions of users, right through to small niche eCommerce websites that delight and cater for a specific target audience. In 2011, he co-founded the UX design agency AJ&Smart.